AT THE BEGINNING

Designed for the exhibition AT THE BEGINNING, this project translates the concept of construction layout into a cohesive visual identity. Inspired by the markings that define the starting point of every building, the design combines bold layout lines, industrial textures, and restrained use of color to evoke the atmosphere of a construction site. Applied across the exhibition identity and supporting graphics, the visual system invites visitors to reconsider architecture as a process of transformation—from idea to built form.